Search Engine Optimization Blog Explained
With the growth of IT (Internet Marketing) people are rushing more towards the internet and website. More and more people are taking part in the growth of web development and this is resulting in the increase in demand of SEO (Search Engine Optimization). This article is a mini tutorial for the beginners to know and learn about SEO in few easy words. This article is divided into 8 parts guiding you about the SEO, methods used in SEO and its importance.
What is SEO?
Search engine optimization, which is usually referred to as SEO is a strategy or tactic which is used in order to increase traffic and the number of visitors to a website mainly by getting a high rank in the search engines. There are several search engines that people use including Google, Yahoo and Bing. By taking the help of SEO, a website can earn a higher rank on such search engines which will automatically attract more visitors to a website.
SEO does nothing but makes a website accessible by increasing its visibility. An example of a common internet user can be taken to further elaborate on this point. When an internet user wants to find something on Google, he will only scroll through the first page and there is a high chance that he will find what he was looking for. Therefore he would never make an effort to move on to the next page of the search results. Due to this reason the websites on the second page of search results will never be viewed. This is why SEO is important.
Types of SEO
SEO is mainly categorized in two branches;
- White Hat SEO
White Hat SEO includes proper methods which are ethical and effective.
- Black Hat SEO
Black Hat SEO is the use of unethical methods which can include spamming and taking other short-cuts as well.
White Hat SEO might take some effort but it should be noticed that Black Hat SEO is often caught and recognized by the search engines which might result in a total ban of the website as well.
SEO works mainly by the appropriate use of keywords and link building (will be explained later.)
Why Search Engines Are Important
Search engines play an important role for each and every website. Search engines basically make all the websites noticeable to the potential customers and visitors. Taking the example of a business which sells online through a website; the search engines will make sure that customers are able to reach out to that business. They make sure that the people get the most relevant results which directly benefit the businesses. The customer will probably only look at the top five results which is the reason why most businesses keep SEO as a high priority.
Popularity of Search Engines
A very recent research has shown that around 90% of the people would use a search engine if they want to find a product or something of interest. The other 10% of the people would use other methods which might include references from a friend. This makes search engines quite important and effective as well.
Exposure To The Websites
Search engines are basically a source of web traffic. When a person does not know which website he wants to go to, he will obviously use a search engine. Search engines provide a good exposure to the websites. If a website has used the keywords effectively then it can get a good exposure on the internet via search engines.
Basics of Search Engine
Every search engine works in a unique way. Each one of them has different algorithms through which it operates and determines the ranking of websites. Also each search engine continuously updates the algorithms in order to improve the ranking system. When an internet user searches something on a search engine, the search engine performs two tasks. It spiders its database to give results and then ranks the results according to algorithms and rules.
4 Basics of Search Engine
There are four basic factors which determine a website’s rank.
Each web-page of the website starts with a title and its description. If the title has keywords and they are used appropriately then they will definitely contribute to a higher rank.
Content and links
The content matters a lot. It should be
- Rich with information
- Should contain keywords
- High quality of language is very important
- Relative links of websites must be inserted
These points must be followed and they will help in the improvement of the rank.
Link popularity is self-explanatory. Popular web-pages usually get the top spots in the search results by using link building and the popularity of their links.
The URL of the website itself plays an important role in getting a high rank in the search engine results. While submitting your articles in the directory or link building you use the URL of your website. But do remember the URL must be checked before using it.
Overuse of Keywords And Spamming
Google has been updating its algorithms continuously which check the location of the website and the keywords as well. Unfortunately such updates can quickly catch any spamming and overuse of keywords. Such tactics will not only give you a lower rank in search engines but will also eliminate the website from the search results entirely. Due to this reason SEO should be used carefully and intelligently by first learning the basics about each search engine separately.
Increase Traffic With Keywords
Paying attention to the keyword search volume is very important for website owners. These keywords actually bring people to websites and increase traffic. Keywords should be used effectively and adequately.
Let’s consider an example:
For instance if your website is about ‘Dentists’, then you will have to make sure that ‘Dentist’ or ‘Dentists’ is used quite often in your website. There is also a concept of popular keywords. ‘Dentist’ might not be a popular keyword due to which you will feel a need to bring a balance in the use of keywords. For instance ‘Hospital’ is a popular keyword then you will have to accommodate it in your website. A good strategy would be to focus on the main keyword while bringing a balance by using popular and related keywords as well. This way you can gain internet success as well.
Free Tool by Google to Find Keywords
In order to find the list of popular keywords you can easily use the free tool by Google. The problem is that Google is not the only search engine that is used. Due to this reason you will have to cross check every popular keyword from different search engines and devise a plan.
Popularity of keywords changes on a monthly basis. In some cases it even changes on a weekly basis. Due to this reason you will have to keep yourself updated about the popularity of keywords so that you can update your website frequently to deal with the competition from other websites.
Importance of High Quality Content
Content plays a major role in effective SEO and in getting a higher rank on search engines. Keywords do matter but the content should also be attractive. Most of the times it is argued that quantity is better than quality. With recent updates in search engines, this argument has failed. Search engines can easily check the quality of work and give it importance as well. Due to this reason it is quite important for website owners to hire professional and experienced SEO companies and seek their services and advice. These professionals have the required knowledge and the experience with which they can give accurate guidelines on writing.
A popular technique used is called stemming. According to stemming the keywords should be used at the start, in the middle and at the end. The key phrases should be used in variations. Along with such placements of the keywords the writing and content should also be appealing. The style of writing also matters. It should be simple and understandable. Usage of technical and complicated terms will only make it hard for readers to understand and would turn off many visitors.
Link Building and Reciprocal Links
Link building is a process through which inbound links can be created. One way of link building is reciprocal links. This happens when two website owners agree to show the other’s link on their website. Link building has several benefits and is quite effective as well. It helps in increasing traffic basically by exchanging viewers. You will start getting traffic from the other website by just promoting it.
Social media and Its Subcategories
Social media is getting quite strong these days due to which link building is an attractive opportunity to improve SEO and make it even more effective. Social media is divided into several subcategories including
Social Networking Websites
Some social networking sites mainly deal in this area of link building and many creative professionals have helped several websites in this way.
Collection websites would include websites such as Reddit which basically have the feature of voting. Voting is done within the website and the posts with the highest posts reach the host page or the front page.
Video websites such as YouTube are a great way to expose a website to the internet. Backlinks can be easily created by using the video on the website or by directing the channel name to the website.
Post Regularly On Social Media Sites
If a business is operating through the internet with a website then it should definitely have a presence on the social media websites. By being on such websites you can post regularly and interact with potential customers. Connecting with them will ensure your success and will also lead to a form of link building.
High Ranking On The Search Engine
Getting a high rank on search engines is very important due to which most websites fight for it and start a fierce competition as well.
Different Search Engine Tools Available
There are many tools that can be used for SEO such as Google Website Optimizer and Google Analytics which basically identify the hot keywords and the least popular keywords. Unfortunately these tools will only provide information about search engine specific to Google. For other search engines you might have to use Keyword Discovery and Wordze which will identify the high paying keywords. The next strategy after finding such keywords would be to build content over those keywords. The whole game of SEO does not end after developing the content.
Another SEO tool is the Bookmarking Software which will help your website to publish links on other websites and will automatically increase backlinks which is an important aspect of SEO.
Check The Ranking of The Website
After the whole SEO process it is important to know how well your efforts were. You can use several ways to know that. The simplest ways of doing that is by typing the keyword on Google and see how good the website ranks. It must be done on a weekly or a monthly basis so that actions can be taken if the rank is not being maintained.
- If your audience is the local audience, you can use the local search reports. The Google Places Dashboard helps in showing some limited statistics which you can use to determine the rank in the local area and can also find the traffic.
- If you have used social media for SEO, you can also use social media metrics to track success.
- There are several tools which tell you what is being said about your website on the social networking website. This way you can check the comments and keep records of positive or negative reviews. The volume of reviews and comments would determine the traffic social media brought to the website.
After going through this easy tutorial the beginners have learnt what SEO is and what easy steps can help them to learn the Use and importance of SEO. This mini tutorial has provided them enough information to take a start in the world of SEO. Yet, they need experience to get expert in this field as SEO needs more practice than theoretical study.
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