Coping With Google Algorithmic Changes

2013’s Algorithm Update From Google The Google Panda release of 2011 was a turning point for the search engine optimization world on the whole. The primary objective of the Panda update was to make sure that search results show really content rich websites instead of portals that play on the technical facet of SEO to get good search engine positions. The effects of this update, which improved the quality of web pages on the internet, was widespread as it affected over 12 percent of search engine results. The Google Panda update ended up impacting all websites that were using technical holes in Google’s algorithm. Noticeably, Google Panda affected so many different web pages that most website administrators and SEO professionals are now fearful of every new update from Google. Even so, it seems that earthshaking internet marketing algorithm modifications from Google are not as common as most SEO professionals offering numerous SEO services believe it to be. Even so, while the concerns are fair, most of Google algorithmic releases tend to be an improvement of a previously released modification. Even the year of 2013 is beginning to show the same trend. In 2013, the first algorithmic release launched by Google was a refresher of the earlier Panda release. Noticeably, Google has been making an effort to balance the influence of its algorithm releases to be more measured since it released the Panda and Penguin updates, which are known for changing the online landscape. Since the release of Google Panda release, there have been multiple refreshes released from Google. The effect is that the way Google filters out search results has become better. The ideal example of this is how the Google Panda release destroyed the rankings of many portals and how the reviews ended up improving their ranks. Squidoo is one web portal that fits this mold. What this implies is that, while fear of new Google algorithmic releases is involuntary in nature, SEO experts should take heart from the fact that refresher launches are actually good for them. It is improbable that Google will drop bombs like Panda and Penguin releases so often. For related articles on Internet Marketing or visit

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2 Responses to “Coping With Google Algorithmic Changes”

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